I designed a separate campaign for Ent to resonate with the youth and college kids. At the time, Ent’s look was more conservative, so they decided they needed a new campaign directed to this demographic. After a few failed attempts by Ent’s ad agency, I decided to work on some ideas, and we ended up going with my direction. I began by doing an environmental scan of what styles were currently being targeted at this age group, and have included some of those preexisting ads here.
I designed a full arsenal of pieces over the years, including:
- Brochures
- Posters
- Vinyl banners
- Video screens
- A bus wrap
- Banner ads